Mail Marketing Packages

Direct mail marketing packages and EDDM mail marketing packages for small businesses are far from outdated. When executed well, they offer a tangible, trustworthy, and results-driven way to grow your brand—especially within your local community.

Whether you’re launching a new business or promoting seasonal services, EDDM can help you make a big impact for a small investment.

Are you looking for affordable local marketing strategies that work? It’s time to revisit a tried-and-true method: direct mail advertising. With the rise of Every Door Direct Mail (EDDM), small businesses now have an easy and budget-friendly way to reach their local audience — right in their mailbox.

What Is Every Door Direct Mail (EDDM)?

EDDM is a service from the United States Postal Service (USPS) that lets you send mailers like postcards and flyers to specific routes — without purchasing a mailing list. It’s ideal for businesses that want to target local neighborhoods efficiently.

🔑 Key Benefits of EDDM for Small Business Marketing:

No mailing list or database is needed for EDDM Mail Marketing Packages
Lower postage costs than standard mail
Hyper-targeting by ZIP code or carrier route
Easy to plan using the USPS EDDM mapping tool
Great for building local brand awareness fast

Use EDDM to get your message into every home and apartment in the neighborhoods you care about most.

📈 Why Direct Mail Advertising Still Works in a Digital Age

While digital marketing gets most of the spotlight, direct mail marketing remains one of the most trusted and responsive channels available. Studies show that direct mail response rates are up to 5–9 times higher than email.

Physical Mail Creates Better Brand Recall

Mail gets noticed. A colorful postcard or coupon on the fridge has a longer shelf life than an email in a crowded inbox.

🔒 Builds Trust and Credibility

People still tend to trust physical mail more than online ads.
This trust factor can lead to higher conversion rates, especially for new businesses.

Tip: For best results, combine direct mail with your digital marketing for a powerful multichannel campaign.

How to Use EDDM for Local Business Marketing

If you’re wondering how to get started with EDDM for your business,

1. Define Your Target Area

Use the USPS EDDM tool to select neighborhoods, routes, or ZIP codes with the demographics you want—like income range, age, or household size.

2. Create a Strong Offer

Include a compelling incentive, such as:

20% off your first purchase
Offer a Free consultation
Limited-time discount

3. Design a Bold Mail Piece

Use eye-catching colors, large fonts, and a clear call-to-action (CTA).

4. Print, Bundle, and Send

Print your flyers or postcards to meet USPS specifications.

Then drop them off at the post office—or have our mail house handle it all.

Want an even simpler process?

Consider using a full-service EDDM provider like Siren Media Marketing Group.

We print, bundle, EDDM processing, and deliver to USPS.

Digital Marketing service is available as well.

Let’s Get You Started

Marketing Mailers