Why EDDM Marketing Works read on.

“Discover why EDDM marketing works for businesses of all sizes. Learn how this cost-effective and targeted direct mail strategy increases customer engagement, drives sales, and offers measurable results.”

• EDDM marketing, or Every Door Direct Mail marketing, is a type of direct mail.
• It targets and customizes mailers for households in specific areas.
• No mailing list needed.
• Businesses choose target ZIP codes or carrier routes.
• Mailers are delivered to every mailbox along those routes.
• This method is affordable and effective.
• It reaches many potential customers in a specific area.
• EDDM allows businesses to customize mailers with offers, promotions, and coupons.
• These incentives encourage engagement and drive sales.

 EDDM and its Popularity Marketing a variety of business:

• Popular among small businesses, non-profits, and political campaigns.
• Useful for local businesses like restaurants, salons, and gyms.
• Studies show high response rates and ROI.

Here are some benefits of EDDM marketing:

1. Cost-Effectiveness of Target Marketing

   Wide Reach and Targeting – Geographic Mail Campaigns

   • Send mailers to every household and business on specific routes or ZIP codes.
   • Increase brand awareness and drive more sales.
   • Target options like age, income, and household size.
   • Fine-tune campaigns to specific audiences.

   High Response Rates and ROI

   Customization Options

   • Customize mailers with offers, promotions, and coupons.
   • Encourage recipient engagement and drive sales.
   • Choose from various sizes and formats.
   • Reflect your branding and messaging in mailers.

Steps to follow for successful EDDM campaigns

1. Define Your Target Audience – Localized Mail Advertising

   Design Your Targeted Mailers

   • Create an eye-catching and engaging mailer.
   • Include a clear call-to-action.
   • Add offers, promotions, or coupons to encourage action.
   • Ensure consistent branding and aligned messaging.

   Choose Your Delivery Area – Neighborhood Mail Distribution

   Print Your Mailers

   Bundle and Prepare Your Mailers

   Deliver Your Mailers

2. Tracking Engagement

   • Unique offers or codes: Use promo codes to see how many people take action from your mailers.

   Website Traffic

   • Track website traffic: Use tools like Google Analytics to see how much traffic your EDDM campaign generates.

   Customer Feedback

   • Conduct surveys: Get feedback from customers about your mailers and their effectiveness.

   Phone Tracking

   • Use tracking phone numbers: Determine how many calls come from your mailers using tracking numbers and call-tracking software.

   Overall Campaign Success

   • Measure success: Track and measure your EDDM campaign to understand what works and make improvements for future campaigns.

Here’s a recap of the benefits of using EDDM for marketing purposes:

Overall EDDM Marketing Benefits

Businesses Should Consider EDDM

• Cost-effective direct mail advertising.
• Wide reach and specific geographic targeting.
• High response rates and customer engagement.
• Customization options for tailored offers and promotions.
• Easy to use with trackable and measurable results.
• Valuable tool for businesses of all sizes and industries to grow and succeed. 
  

• This is a service we offer for businesses. Contact Us to get your free quote.